Instagram's algorithm has a new favorite band, and it's Creed.
Instagram has admitted a glitch caused its system to keep suggesting Creed's 1999 hit "Higher" as background music for Stories, no matter what people were posting. Users have been spotting the song in their suggested tracks for months, and some started wondering if the band had cut a promo deal with Meta.
"We looked into this and found that this song is being recommended to more people than intended," an Instagram spokesperson told CNN. "We're continuing to investigate."
The company hasn't said what caused it, but its engineers are working on a fix.